Principles of Presentations


  • Have regular eye-contact with all the audience.

  • Address the audience directly.

  • Involve the audience.

  • Speak from headlines rather than reading a text.

  • Start with an overview of the areas you are going to cover.
  • Break the main body of the presentation into several different sections.
  • Finish with a summary of your main points.
  • KISS (Keep it short and simple)
  • Make sure the equipment is working and that you know how to operate it.
  • Vary the media to maintain the audience's interest and attention.
  • When using presentation software, don't use too much animation.
  • Don't stand in front of the board / screen.
  • Speak clearly.
  • Check that everyone can hear you.
  • Use language that is appropriate to your audience.
  Body language
  • Don't move around too much.
  • Don't talk with your back to the audience.
  • Avoid repetitive gestures.



The importance of media - What the audience will keep in mind

Böhringer, J. u. a. Kompendium der Mediengestaltung … Berlin u. a. (Springer-Verlag) 2000, S. 784